CCR
Q3. How does your product engage with the audience?
As we are students and because of COVID-19 pandemic we had a very limited amount of options to promote our project; we took advantage of the sources at hand. We mostly used digital platforms as they are free of cost and easy to use.
Due to the fast pace in the advancement of technology our best option was to engage with our target audience; teenagers through social media. We used platforms like instagram, Youtube,WhatsApp etc.
Instagram being our primary source of promotion. I made the instagram page almost a month before posting the music video, Simultaneously we worked on content for the page which helped us create hype and expanded our exposure. We decided to capture some images from actual clips of the music video which were then further edited and made into posters. We posted behind the scenes on instagram highlights. We added a blur effect on a 3 second clip from the music video and posted it as a teaser.
We utilised Youtube to post the music video, we kept the comment section open which helped us get a lot of feedback, also helped us gain subscribers. Whatsapp was used to share the videos personally with friends, family and teachers to get proper detailed feedback, this was very helpful as most of them gave their honest, unfiltered opinions; it shows room for improvement which is always inspiring and much welcomed. Surprisingly, we got a very overwhelming response; we gained 100+ followers in less than a month. A lot of my friends spread our posts along with shouting out our production page. Before posting our music video, we kept an Instagram countdown story a day before to maximise the awareness and popularity.
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